In 1972-3, David Bowie had promos for his songs 'John, I'm Only Dancing' and 'The Jean Genie'.
'John, I'm Only Dancing' was turned down by the BBC due to homosexual undertones being distasteful and Top of the Pops replaced the promo with a biker and dancers.
The music promo for 'The Jean Genie' was shot in one day and was edited in less than 2 days. The promo contains a performance due to the live clips and a slight narrative.
Queens 'Bohemian Rhapsody' is also an important promo.
Queen made this promo free of charge to networks, making sure it was played everywhere and it got to number 1 for ages due to it being very popular. It was thought to be the first promo, probably due to the narrative being separate to the performance. In the narrative there is several post production techniques such as the echo effect and multiple images.
The British show 'The Old Grey Whistle Test' made a lot of promos for the show throughout the 70s. The idea of the Old Grey Whistle Test was for the bands to have a slot of time to be impressive while they often played to bare studios or walls.
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