Wednesday, 18 June 2014

Conventions of a music promo - Paramore - Now



In this video there is a great use of colour, especially the lead singers hair against the rather dull, greyish background.

Editing
 In these scenes the use of editing colour is very effective as before she hugs the leader everything is dull and greyish while as afterwards suddenly the colour is brighter and clearer, suggesting they have won the war they are fighting in the narrative of the story as the world is bright again but while they were fighting the colours were duller and not as noticeable.

Camerawork

There are lots of mid shots and long shots and a few close ups.
The long shots show the location as well as the people in the narrative from head to toe. This is done to show the location of the promo which appears to be a field. This is showing that the battle is quite far away from civilisation which makes it realistic as in history a lot of the battles were fought in fields away from a lot of civilisation.
The mid shots and close ups show the emotions of the people in the narrative as well as some of the props.
There are a lot of shots of the lead singer which is very conventional of music promos as they tend to focus on the singer as they are generally the one the fans care about the most and will find the most appealing.

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