However, The Beatles changed this and set out what we expect from a music promo nowadays with their promo 'A Hard Day's Night' in 1964. This was from a film they had made, like a lot of other bands.
Another impressive promo from the 60s is 'Subterranean Homesick Blues' by Bob Dylan.
This promo broke conventions as the promo is one take of Bob Dylan holding cards with lyrics from the song on in an urban setting. This broke conventions as the promo doesn't really have a clear performance or a narrative included in it.
Another important thing that came out of the 60s was the music program 'Top of the Pops'.
This is because Top of the Pops was based on singles and had the band mime along to the single while on stage in front of a large audience. When the band couldn't appear on the show there were a dance band that would dance along to the song and then there were short films that the bands had probably made. This was a forerunner of music promos. Top of the Pops also got the bands that played on them a lot of money and slightly more fame so bands wanted to get their songs played on the show.
The colour music promo 'Strawberry Fields Forever' from The Beatles was also important for the history of music promos. This was because it was the very first purpose-made concept video that attempted to illustrate the song.
There is also a lot of post production effects such as film transitions/effects, sped/slowed shots, colour filters and warping the images. There was also a canted angle, narrative and reverse shots. This all makes the audience feel like the are on drugs.
The Monkees 'A Little Bit Me, A Little Bit You'
This promo is important as The Monkees was a constructed band for a US TV show and they established certain conventions; surrealism, jump cuts etc. The promo includes these conventions: film within a film, band apart of narrative, jump cuts and speeding up. These are important as a lot of artists/bands nowadays use these conventions in their promos.
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