Post Modernisim and the Music Video

What is Postmodernism?

Postmodernism is when you take something old or cannon and play around to create something newer and different.

• sceptical or playful interpretations of culture
• Intertexuality - borrowing ideas
• reusing old styles
• satirising
• adding to past tradition - innovative
• transforming the past
• mixing genres
• plays with reality
• Avante garde with old school images
• remodelling the past

 

 

 

 

 

The 3 stages of genre

The experimental stage of genre attempts to establish trends
The cannon stage works within those trends to fix them into our cultural understanding
The post-modernism stage looks at trends, laughs at them, pokes them with a stick and adds something new in
Thereby creating a new experimental stage etc

Intertextuality

• Homage - Imitation is the highest form of flattery
• Pastiche - Using the imagery of one text ti make a comment about another one
• Parody - Taking the mickey