Q3 - What have you learnt from your audience feedback?

The audience research that we undertook during the process of constructing our texts was questionnaires, Vox pox, poll everywhere and a focus group. We did audience research every few weeks during our planning to find out if the target audience was happy with our progress.

The questionnaire influenced our three texts as we found out what type of things that people expected

from each of the products and what type of music promos are their favourites. We used a questionnaire because it is an effective way of finding out information from our audience quickly. We hoped to find out what type of conventions the audience expected from our promo and what types of music and promos they already liked. We found out that they liked the idea that we wanted to go for, which was the idea of a girl painting, as they thought it was creative and unique. It was helpful to get this insight from our target audience as it helped us find out whether or not the idea was going to work or not. We found out that while most people thought that the song would match the video one person thought that the video sounded more like a pop video and said that we should add more performance. In the end we did this to make sure that the majority of the audience would be happy with the end product. We also found out that the audience liked the fact that our digipack and magazine advert linked together so easily. This method was quite effective as it got the information that we wanted from our audience. However, sometimes people aren't serious on questionnaires so we had to take this into account as we read through the questionnaires.

The Vox pop influenced our three texts as we found out what type of music promos people liked and we tried to see if we could add any intertextual references to any of the music promos. In the end we didn’t add any intertextual references to the music promos as they were not very similar to our idea. The Vox pop also helped us find out what type of genre was most popular among our target audience which influenced our pick of band and song.






The focus group influenced our three texts in a similar way to the questionnaire that we did. The focus group helped us find out if the audience liked our ideas for the promo, digipack and magazine advert as well as if they liked the song. The focus group helped influence the idea change we did as we found out what people expected form the music promo and if they actually liked the idea or not.









We undertook final audience research after to find out the audiences response to our completed tasks. I posted the three texts up on Facebook to get people to comment on what they think of each of the texts. Another member of the group put the video up on YouTube to see if they could get a wider audience range to comment on it. The other member of the group did a questionnaire to see if people liked the products or not. I emailed the band the completed video via Gmail to see if they liked the finished product or not. We have used a reasonable range of different ways to get audience feedback that contains both traditional and new media.