Behind the Scenes - Narrative/Performance

This is the behind the scenes look at our narrative/performance

 

 

Final Design - Music Promo

Final Design - Magazine Advert

Final Design - Digipack

Creative Decisions - Digipack

A creative decision we have made for the digipack is cropping the magazine advert so that it only shows the hands in front of the painted colours. We will then put this as the main theme in the digipack so that it works well with the advert and the promo due to the hands showing up in all three tasks.
On the other parts of the digipack we have decided to put things like the tracklist, contact details etc.

Update of editing process

We have discovered that it will be virtually impossible to edit out the parts when the singer is looking down due to how frequently he does this in the middle of a word or sentence. This makes it awkward to try and edit it out and place filler shots as the looking down lasts for about a second so the filler shot will be a blink and you miss it type thing which doesn't look good in the style of music video we are doing.

Creative Decisions - Magazine Advert

For the magazine advert we have decided to keep it quite simple so we are going with just the hands in front of the painted colours. We are then going with the most popular font from our audience
research and adding the things that are conventional for magazine adverts such as ratings and information about the album.

We are also going to make sure that the writing matches by doing the text in a similar font as the one that we used in the title.

To make the star ratings stand out we have added a back glow to the stars. This makes them stand out on the white background.

Feedback for music promo

We have decided to edit out the parts where the singer is looking down so that it looks more professional and so that our audience will like it more as this is some of the feedback we have been given. We are going to change the parts where he is looking down to filler shots as much as we can.

Another piece of feedback that we have been given that we are following up on is the idea to try and get shots of the singer and the actress on the beat of the drums at the beginning of the song. We are in the process of trying to do this and we have found that it looks a lot more effective like this then it did before.

More feedback that we have been given is the idea of adding more narrative of the girl being heartbroken before the shots where she makes herself up to symbolize that she is getting over the break-up. We have already started to do this.

Magazine advert and Synergy

The magazine advert is coming along quite well.
It has a similar design to the digipack so that it links with synergy and the audience can tell that it is apart of a theme that is running through our promo, digipack and magazine advert.
The part of synergy is the hands with the checked lines through it as this imagery appears in the promo and the digipack.
The digipack and the magazine advert also share painted colours as the background behind the hands. This shows synergy as it links the two together very clearly so the audience can tell straight away that the digipack and the magazine advert are apart of the same thing.

Creative Decisions - Music Promo

During the performance elements of the promo the singer is in front of the fabric with the heart on it as the video is focused around art so having the singer sing in front of the heart fabric links it to the overall theme of the music promo as well as the narrative. This gives it an abstract look as not many videos are focused around art making a video that is focused around art look abstract due to being not very conventional in terms of style of music video. 


One the shots of Hope writing 'Tonight I Let You Go' we are going to take photos of it and then filming someone putting their hand over the red hand on the go page with a yellow handprint and then with a orange hand.

Changes when editing

During editing we have changed the structure of our promo when looking at the storyboard. This is because some of the shots just didn't work during filming and we added new things in to make up for the fact that we had to miss some of our storyboard out. Another reason we have done this is because we had to make sure the things that we added in fitted with the stuff that we kept. We have kept the basic structure of our promo but otherwise we have changed most of the way things were fitted in with our storyboard and shot list.

Some of the things that didn't work was the idea of the guy being painted and then having the boy painting sing some of the song. This didn't work due to the complexity of the idea as we couldn't get the idea to work well with the technology and programs we have available to us, making the idea look bad when we tried to do this with the technology we actually had.

Behind the Scenes - Setting up

This is the behind the scenes look at how we set and dressed up our set to look like the final set.

 

This is what the set looked before we dressed it up to look like an art studio. Before this picture was taken we had already moved the kitchen table and chairs to the other side of the room.

 

 

 

 

How our mise-en-scene fits the genre

Location

Our location fits the genre as it is mainly studio-based but still looks like it could be a more urban location as its arty and looks like something that someone would actually use. These kind of locations are typical for the genre of The Colours. Pop has more studio based locations while alternative has more arty urban type  locations so we have made a location that fits both of these.

Actors

The actors that we have chosen fit the genre as they have the right look for a band of this genre. The singer has the right type of look that fits into the typical representation for this genre. He has a casual not really trying that hard look which a lot of singers in this type of genre.









Costumes

The costumes we have chosen are typical for this genre as they are casual clothing that anyone would wear. This gives it a realist feel to the video that is very conventional for this type of genre.

Magazine Advert Process

This is the magazine advert that we are thinking about doing for our ancillary task.

Changes when filming

Possible photo for digipack

This is the photo we will use in the digipak about the band. Our band will be Hope and Josh, Josh as the singer and Hope will be the instrumentals/actor for videos. This will make our band seem different and appealing to both genders. In lots of alternative/indie bands it is a mixture of genders in the band. This also works for us as we use both Hope and Josh.

Final Location in promo

Here is our final location for the music promo. We decided not to film in a garage but the kitchen as we can use one side without appliances to look like a light art studio. This look good to film as it was bright but also conventional to our genre as it wasn't too OTT but very natural and realistic,

Performance Actor

By choosing Hope and Josh to star in our promo it will make it more conventional and typical to the genre. As they both are quite arty they will suit the video, and also make the video look more arty. As this theme is what we want to achieve and will suit the genre then they will be great for the promo.

They are quite natural in front of the camera and can show many feelings that are needed e.g. sadness. This will make them more like an alternative/indie promo/actors and will also make the video more realistic.

Storyboard

Permissions

Here are our permission slips from the location and actors for our music video.

Font feedback

 We asked our audience to choose between 5 different fonts. Font 1 and font 5 were the most popular among our audience. To choose between these two fonts we will be make 2 copies of our poster with the two popular fonts on it and then ask our audience to choose which one they prefer out of the two posters.

Actors and justifications

For our music video we are using Hope. She will be able to represent the girl in the video well as she can paint well and portray a heartbroken girl. This is conventional as well as heartbroken girls are very common. Also as she is mid-teens she will be similar to many girls going through the same. Our genre keeps the actors quite plain and natural so we will try and achieve this by making her seem quite natural/relatable.

Audience Feedback on Promo/Digpack/Advert

To gain some audience feedback on everything we've done so far, we handed out questionnaires to people who our similar to our target audience (aged 17-19, male and female). We showed them our digipak & poster as well as playing the song and explaining the idea.

Most people liked our idea and preferred much more to our other as its unique. They also liked the art aspect as its creative and will keep them watching it again and again. They said one thing we could change is the performance and have it done in the garage/art studio too. When filming we will try this out.

(insert pie chart). We asked people if they thought the song and video would match. 10 out of 11 said yes, while 1 said no as they thought its too much of a pop video and said that if we maybe included more performance it would fit more so we will add some more performance. Once they saw the storyboard matched with the lyrics they said the singing and story line work well together and the narrative is like a puzzle almost.

For the fourth question we asked if it fits our genre. Everyone said due to the quirkiness of the video and the arty aspect that it does as many alternative/indie videos have an art vibe to it. Also the heartbreak theme is like it as many songs from this genre are e.g. Arctic Monkeys - Arabella etc. The animation also fits as its different and not done often. Although people said that the clips we showed them were too short, so we will make longer one to practice/ see if it works.

The digipak and poster were liked by people. They liked how a similar theme was kept throughout and the picture fits to the song. They said that the digipak could include less about tours and more about the band and maybe include the lyrics. When making the final digipak we will include band info/lyrics as it will appeal more to our audience.

Health and Safety: Risk Assessment

To film in the garage we will need to move boxes and other things from the garage. We could drop something and hurt ourselves. To minimise this risk we will be careful not to carry something that is too heavy for us to carry so that we won't drop them.

Risk Assessment

During filming our production we will have many risks that need to be taken into account to ensure the health and safety of not only the actors/actresses, but also ourselves.

Venue: Garage
Description of activity: Filming our music video in a art studio like setting including dressing the set, installing lights & moving heavy objects.

Possible HAZARDS:

• dropping/falling heavy objects on people (4)
• fairy lights and fabric could cause a fire or heat (4)
• food and drink could cause slippery surface (2)
• inappropriate clothing (1)

(1- low hazard, 2-3- medium hazard, 4-5 - high hazard)

Control measures:

• no food and drink on set
• wear correct clothing
• fairy lights will not go near fabric
• all heavy objects removed or put securely on floor

To make sure there are no risks we will get everyone on set to follow these requirements.

Shooting Schedule

Created with Padlet

Digipack Inspirations

For our digipak we are going to go for a hand-drawn/painted style to it. We are doing this as it links to our band name and adds a unique twist to the digipak. We have taken inspiration from these three digipak's as they are drawn/painted. They are also of similar genre so our digipak won't be unconventional and will be sticking to its genre/style. Also the fonts on it are similar to ours.

This digipak in particular is very inspiring as it has a simple and classic look to it which is what we want.

Magazine Advert Inspirations

For our magazine advert we looked at adverts done by bands similar to our genre. For our advert we want it similar to the digipak; where its drawn and links to song/band. These few caught my eye as they are similar as they are arty and simplistic. They are also similar to out genre so fit to conventions.

Animation try-out #2

Animation try-out for promo

Draft of Digipack

Music Promos that have inspired our production

Created with Padlet

Marketing and promotional strategies used by Record Labels

 

 

Created with Tagul.com

Analysis of a magazine cover

This is the magazine advert for Madonna's album 'Celebration'. The advert links into the CD cover as it is basically the same image and text style as the CD cover. This will make the audience notice it better as they will be able to tell straight away what it is. This is also quite conventional as lots of artists link their albums, promos, and adverts to a certain theme throughout the production, marketing and exhibition/distribution so that the fans can link these things together.
The text is clear to read but also links in with the style of the advert. This is conventional as the text needs to be easy to read so that people will read it as they walk past and if the text links in with the theme of the advert then people will be more likely to take notice of the advert than if the advert is boring and the text doesn't link in.
The advert has an arty theme as Madonna looks like she has been painted on the wall rather than a photograph and the text also links in with the arts theme as it looks like it has been sprayed painted on the wall. This makes the advert stand out as it is pretty unique and very rememberable. This makes the advert more effective as more people will stop to look at it and take the time to read the information at the bottom. This could lead to people going on the website and doing what the advert wants people to do.