Conventions of a music promo

Camerawork

Typical camerawork in a music promo. This is a close up of the singer which is very conventional as there are more shots of the singer as they are generally the person in the band that has the most appeal for the audience due to knowing who they are or looks.


Mise-en-scene

This is quite conventional mise-en-scene for a pop/rap group. It involves the main rapper in casual clothes, the other two guys in smart casual and the female in dressy clothes at night with artificial lights in a city/urban setting. This suits the genre.



Editing

In the conventional promo the main editing is straight cuts which this video has. Depending on the genre, the pace can be slowed sown or sped up. In rock promos conventional editing includes fast paced editing whereas conventional pop promo editing is slower paced editing.
In this promo there is also a few filters and the pace of the people in the promo has been edited.





Narrative/Performance

In music promos there is usually a performance element in there. This usually involves the band/performer performaning. In pop promo the performance is usually the singer singing and/or dancing in the promo.

There is also a narrative element in the promo. This is one of the following; illustratiion, ampification or disjunture. The conventional music promo's narrative usually uses illustrative or ampification as they have something to do with the lyrics which isd genreally what promo narratives are about.