Monday, 3 November 2014

Analysis of a CD cover

This CD cover has a similar design to the one that we are going to do as it is in black and white but has a splash of colour. This is what we are planning on doing on our digipack as it relates well to the song and band.


This cover is in black and white with a bit of colour coming out of the cigarette the singer is smoking. In the background we can see a small town with desert surrounding it. The imagery gives the impression of death and pollution but also that things can be have a beautiful or good side to them. The colourfulness of the smoke symbolises this while the black and white of the background, singer, and cigarette symbolises the death and pollution.
This cover also illustrates what the album is inspired by; Los Vegas, the home city of the band. Using the quote from the singer "There's some glitz, some glamour, but there's also the dingy, old Vegas side to the music." I can tell that the album is showing their audience glamour, with the colourful smoke, and something old and dingy, the location and how the singer is dressed.
This cover is quite simplistic which suggests that the band wanted this album to not have the same image of their other stuff. This further suggests that the bands style has changed, that they are no longer trying to find who they are and what they are like. Another reason the cover is simplistic is because they want the image to stand out more and for the cover to be remembered. The cover is likely to be remembered as it is simplistic but also effective, it looks good.
The text is black, fitting with the theme of the cover. The album name is in a smaller font and is in uppercase. The name of the band is bigger, clearer to read, and is in lowercase. This suggests that the band name is more important than the album title as fans of the band are more likely to see the name and look at it which is likely to lead to the fans buying the album more than if it was the other way round. This is very conventional for album covers as it is a marketing tool because the audience are more likely to look at it if it has the bands name on it in clear, large letters.

Costume and Justification


As our music video focuses on an artist we decided to go for a typical look e.g. the oversized shirt as a form of protection from the paint.
A pair of leggings as they are probably on of the most comfortable items of clothing in the world, this would make them an ideal item of clothing for a female to wear when they are going through a hard time as they don't particularly want to put a huge amount of effort into what they look like.
We went with a high top style of shoe as they are very common and the majority of people own a pair which could have a positive effect on the viewers as they could see something that they own and feel like they can relate to the character in an odd sort of way,. 

Tuesday, 21 October 2014

How will your video use the conventions of a music promo?

Our video will use the conventions of a music promo by following the basic conventions such as close ups of the singer, mid shots of the actors and we will use mostly straight cuts when editing so that our video will look realistic and make it slightly more relatable for the audience.

How will you use the conventions of your chosen genre of video?

By taking a few lyrics of the song and basing the video around them, that will make our genre of video amplification. We will follow the conventions of amplification and make it partly narrative based and partly performance based. We will try to give both the performance and the narrative equal amounts of time in the video and will use the typical shots and editing that you see in this type of music video.

Will you use, develop, change or subvert those conventions?

Will we use the conventions of our chosen genre of video as this will make it look more realistic and make it more appealing for our audience. This is because the audience is used to seeing these conventions and will regconise them in our video which will hopefully make them want to watch our video again.

Monday, 20 October 2014

Music Pitches

Brief

Structure

  1. Introduce yourself and who you are
  2. What are you doing? Creating a music video
  3. Who is your typical target audience?
  4. How will you promote your artist? - Media Convergence; posters - what magazines, digipack and video
  5. How will you use synergy to promote a new artist?
  6. What is your music concept? And USP?
  7. What is your poster USP? Magazine - Q/NME, What does it feature?
  8. Why is it going to be successful and long term?
  9. Future plans for band?

Cutting to the beat

See Shot List:

Your empty promises (1)
Stop filling up my mind (2) while my loves’ away (3)
Temptation calls me (4)
To this (5) And loveless fools believe (6)
Their guilty hearts (7) still bleed (8)
But their cold lifeless heart beats (9) wear them out (10)
[Chorus] Cause you’re the heart break (11) that I couldn’t deal with (12)
You were the mistake (13)
That no-one could (14) save me from (15)
But I know (16) I’m better off leaving now (17)
You are the only reason I want it more (18)
You know I want to be (19) on my own tonight (20)
I just keep on running (21)
You know I want to be (22) on my own tonight (23)
Tonight I let you go (24)
My insecurities (25)
Playing on my mind, colours never change (26)
You should come back, (27) come back, (28) come back (29) (And look for more) (30)
But love that runs too deep (31)
Stolen moments (32) we couldn’t keep (33)
You should go before (34) the night time lets you down (35)
REPEAT CHORUS WITH SAME CUTS
Tonight I let you go (50)
Heart break (51)  heart break (52)
Heart break (tonight I let you go) (53)
Heart, heart break (54)
Heart break, heart break, heart heart break (55)
Tonight, heart break (56)
Heart break (57) heart break (58) heart break (59) heart break (60) heart break
I just keep on running (61)
You’re the heart break (62)
I couldn’t deal with (63)You were the mistake (64) that no-one could save me from (65)
But I know I’m better off leaving now (66)
You are the only reason I want it more (67)



You know I want to be on my own tonight
I just keep on running
(68)
You know I want to be on my own tonight
(69)
Tonight I let you go x3
(70)

Production Schedule